About this service

Most blog content is written for search engines first and readers second. The result is articles that rank but do not get read, or worse, articles that get read once and send the reader away with nothing they did not already know. Content that builds an audience and generates leads does both: it addresses what people are searching for and it gives them something specific and useful that they cannot find anywhere else.

We research the topic, the search landscape, and the audience for each piece before writing starts. The structure is agreed before the draft. For long-form content, structure is everything - a 2,000-word article that meanders loses readers by paragraph four regardless of how well the individual sentences are written.

We write editorial articles, how-to guides, original research pieces, thought leadership essays, and content series. For clients running an ongoing content programme, we develop the content calendar together, aligned with your business objectives, sector events, and the specific search opportunities that are worth pursuing in your niche.

What is included