Four stages, every project.
A repeatable process. Fewer surprises, better results.
We send you a structured brief template. Most clients complete it in under an hour. It covers the audience, the objective, the constraints, and the copy that already exists. The brief is the foundation everything else is built on.
We read the brief, research the audience and the competitive landscape, and agree on the argument structure before writing starts. First we establish what the copy needs to accomplish. Then we write it.
First draft with annotation notes explaining the key decisions. Revisions are structured, not open-ended. We track every change and document the rationale for choices that affect the persuasion logic.
Final files in whatever format your team actually uses. A delivery note covering what was done and why. Optional tone of voice documentation for whoever writes next. You own everything we produce.
