Copy that makes
your content
do its job.
Websites, apps, products, blogs and social. We write the copy that actually does the job, not the copy that sounds good in a meeting.
Six specialisations.
Each service is built around a specific copy problem. No generic services, no overlap.
Full-site audits and rewrites. From the homepage through to the contact page, every word re-eng...
Product descriptions, catalog copy, e-commerce listings and packaging narratives. Words that ma...
Onboarding flows, error messages, button labels, empty states, tooltips, and the in-product cop...
Long-form articles, thought leadership pieces, editorial features and educational content. Rese...
Platform-specific content strategies, caption writing, content calendars and the voice guidelin...
Customer success stories and before/after narratives that close deals. Interview-based, data-le...
Not all copy is equal.
Most copy fails not from lack of talent but from lack of method. Here is what we do differently.
Before we write anything, we map what the reader already believes, what objection is active in their head, and what they need to be convinced of. The argument comes first. The writing comes second.
Italian and English copy are written separately, not translated from each other. The two languages have different rhythms, different conventions for directness, and different expectations for how a business should present itself.
We only write copy. We do not do design, SEO audits, social media management, or strategy consulting. That focus means every project gets our full attention, not a portion of a generalist's bandwidth.
Spotflow: from product page to activation engine.
A B2B analytics SaaS whose homepage described features instead of outcomes. Prospects understood what the product did. They did not understand why they should care. We rewrote the homepage, the feature pages, and the in-app onboarding flow.
Done differently.
Brief that actually informs the work
We share a structured brief template on day one. Most clients complete it in 45-90 minutes. It covers the audience in specific terms, the objective in measurable terms, the existing copy and what is not working, and the constraints. The brief is the single most important document in any copywriting project. If it is vague, the copy will be vague.
Research before writing
We research the audience, the competitive landscape, and the specific decision moment the copy needs to address before we write a word. This is not background reading. It is the foundation for the argument structure. For digital products, we look at review data, support tickets, and onboarding analytics where available. That is the raw material for copy that works.
Annotated first draft
The first draft comes with notes explaining every key decision. Why this headline rather than another. Why the proof point is positioned here. Why this section uses a different rhythm from the one before it. The annotations make revision faster and give you a reference for future copy decisions, long after the project is complete.
Three clients, three results.
A B2B analytics SaaS with a homepage that described features rather than outcomes. Full rewrite plus in-app onboarding copy. Trial...
An artisan homewares e-commerce with product pages that read like a warehouse catalogue. New descriptions for 120 products across ...
A digital consultancy in Rome with zero organic presence and no consistent social voice. Six-month editorial programme including 2...
Four stages, every project.
A documented process that reduces ambiguity and delivers predictable results across every project type.
We send you a structured brief template. Most clients complete it in under an hour. It covers the audience, the objective, the constraints, and the copy that already exists. The brief is the foundation everything else is built on.
We read the brief, research the audience and the competitive landscape, and agree on the argument structure before writing starts. First we establish what the copy needs to accomplish. Then we write it.
First draft with annotation notes explaining the key decisions. Revisions are structured, not open-ended. We track every change and document the rationale for choices that affect the persuasion logic.
Final files in whatever format your team actually uses. A delivery note covering what was done and why. Optional tone of voice documentation for whoever writes next. You own everything we produce.
In their words.
Copy for digital products, since 2019.
copywritebytes is a specialist studio. We do not do everything for everyone. We write copy for websites, apps, e-commerce, blogs and social, in Italian and English, for clients across Italy and Europe. Since 2019.
About us
Byte, Kilobyte, Megabyte.
Three fixed-price plans. The agreed quote is the final total. No surprises.
Byte
A single, focused deliverable.
- 1 copy asset
- Up to 1,800 words
- Research included
- 2 revision rounds
- 14-day delivery
Kilobyte
A connected set of copy assets.
- 2-4 assets combined
- Up to 7,000 words
- Discovery call
- Competitor audit
- 3 revision rounds
Megabyte
A complete copy system for a growing business.
- All services
- Unlimited volume
- Senior copywriter
- Monthly strategy call
- Unlimited revisions
Hourly support at €22.45/h • Build your own →
Common questions.
Straight answers to the questions we hear most often before a project starts.
Mostly SaaS companies, e-commerce brands, professional services firms, and digital agencies who need copy for their own marketing. We are sector-agnostic but we do lean toward B2B, tech-adjacent, and Italian businesses e...
Yes, both natively. For bilingual projects, we do not translate from one language to the other. We write each version separately for its intended audience. Italian and English persuasion have different rhythms, different...
The brief and research stage. We do not start writing until we have a clear picture of the audience, their objection landscape, and what the copy needs to achieve. Most freelancers start with a template and fill in the b...
Anything the user reads inside the product. Onboarding steps, empty states, error messages, tooltip copy, button labels, confirmation dialogs, email notifications triggered by product actions, and the in-product help tex...
Have a project to start?
Share the brief and receive a fixed quote within 24 business hours. No hidden costs.